Stay sharp.
Skip the afternoon slump.
Noon Shot is built for sales professionals who want to perform all day.
Launching on Kickstarter
After lunch
1–5 PM
4 hours left in your workday
Make them count.
The afternoon slump is real.
You start the day sharp.
Focused. Productive. Ready to go.
Then the afternoon hits.
Energy drops. Focus fades. And suddenly that next call, follow-up or task takes more effort than it should.
But your workday isn't over.
The science
The afternoon dip.
Research has documented a mid‑afternoon increase in sleep propensity, reduced alertness and a dip in performance. These patterns point to an underlying biological rhythm.
Research: Monk et al., 1996, Circadian determinants of the postlunch dip in performance (opens in a new tab) Monk, 2005, The post-lunch dip in performance (opens in a new tab) Bes et al., 2009, Modeling napping, post-lunch dip, and other variations in human sleep propensity (opens in a new tab)
The first product
Meet Noon Shot.
A compact 60 ml performance shot created for one specific moment in your day: the hours that follow lunch.
Take it before the afternoon slowdown sets in and make Noon Shot part of the transition into your second work block.
Easy to carry. Quick to take. Built to fit naturally into the working day.
One shot. One moment. Your afternoon.
Why the afternoon
Built for the afternoon.
Noon Shot was created specifically for the afternoon because the challenge isn’t simply a lack of energy. It’s the combination of fading alertness, mental fatigue and a loss of momentum after lunch.
Energy drinks and pre-workouts are typically built around stronger stimulation and maximum energy. Coffee is more general — often consumed out of habit or simply for a caffeine boost.
Noon Shot takes a different approach: a deliberately moderate dose of caffeine, combined with carefully selected ingredients designed to support mental performance during the second work block of the day.
In development
Built with intention.
Every part of Noon Shot is being developed around one goal: creating a better way to approach the second half of your working day.
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Formula
A focused combination of carefully selected ingredients, built around a deliberately moderate dose of caffeine and ingredients that fit the needs of the afternoon.
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Flavour
Fresh, clean and easy to drink.
We're currently developing Noon Shot around a Yuzu Lemon flavour — bright and refreshing, without the heavy sweetness of a typical energy drink.
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Design
A compact 60 ml shot with a premium look and feel, designed to fit naturally into your working day.
From formula to flavour to packaging, every detail has a reason to be there.
Kickstarter · First production run
Batch
001
Be there from the beginning.
Noon Shot is the first product we're building under EAGER — and we're launching it on Kickstarter.
Join the EAGER Founding List and get closer to the build before Noon Shot goes live.
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First access
Be the first to know when Noon Shot launches on Kickstarter and when Batch 001 becomes available.
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EAGER VIP community
Get access to our private community for the people following EAGER from the beginning.
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Behind the build
Follow selected behind‑the‑scenes updates as we work on the formula, flavour, packaging and first production run.
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Tester opportunities
Selected Founding List members may be invited to test early prototypes and share feedback before launch.
This is where EAGER starts. And you can be part of it.
The afternoon starts here.
Join the EAGER Founding List for first access to Batch 001, selected development updates and opportunities to help shape what we're building.
- Kickstarter launch
- VIP community
- Behind the build